Teams at Coursera + Udemy

Drives end-to-end go-to-market campaigns for new content launches, defining success metrics, sizing impact, managing scope and timelines, and coordinating on-platform, CRM, paid media, product, creative, content, and category teams. Owns integrated launch plans, campaign execution, revenue and engagement outcomes, performance measurement, and results-driven quarterly planning for a consumer subscription business.

Manage and grow a strategic content portfolio through SEO, AEO, and GEO optimization. Analyze performance data, competitive research, and content gaps to develop actionable strategies. Create engaging editorial content, launch scalable initiatives, and collaborate across SEO, social, YouTube, and other teams to increase traffic, engagement, and business impact.

Leads promotional strategy and execution for Udemy campaigns, owning the promotional calendar, campaign briefs, cross-functional alignment, policy adherence, performance monitoring, forecasting, experimentation, reporting, and optimization. Partners with Pricing, Commercial Policy, Data Science, creative, channel, and regional teams to deliver campaigns across multiple brands or platforms while achieving revenue and user experience goals.