Teams at TryFi

Leads Fi’s product design direction across its customer lifecycle, manages and mentors senior designers, establishes design quality and systems, and advocates for customer-centered experiences. Partners with research and cross-functional leaders to translate insights into product priorities, designs for global scale, and contributes hands-on in Figma. The role also guides AI adoption in the design process and requires strong consumer product design, strategic leadership, and team development experience.

Own Fi’s lifecycle and email marketing strategy across acquisition, onboarding, retention, and reactivation. Create and optimize campaigns for product launches, brand moments, and seasonal activations; collaborate with brand, creative, growth, product, CX, and data teams; conduct A/B testing; analyze performance in Tableau and AWS Redshift; expand SMS and in-app messaging; and ensure deliverability, compliance, and consistent brand execution.

Own Fi’s lifecycle marketing strategy across email, SMS, automated journeys, segmentation, testing, retention, renewal, and winback. Manage campaign calendars, deliverability, compliance, lifecycle technology, budget, and KPI reporting. Partner with Product, Engineering, Data, Legal, Creative, and Customer Support on tracking, attribution, and customer communications. Build hands-on programs while coaching an Email Marketing Manager and optimizing engagement, revenue, retention, and list health.