Teams at TryFi

Lead day-to-day creation, planning, publishing, and optimization of native social content (video, photo, copy). Shoot/edit video, manage content calendar and freelancers, build branded series, amplify UGC and creators, partner cross-functionally, track trends and metrics, and turn analytics into recommendations to grow reach and engagement.

The Strategic Finance Associate will manage financial models, support KPI analysis, prepare reports for leadership and investors, and collaborate on strategic initiatives.

Lead hands-on paid social across Meta and TikTok, owning campaign execution, creative testing, tracking (pixel/CAPI/Events API), product feed setup, reporting in Northbeam/Databricks, platform relationships, incrementality testing, and peak planning to meet blended CAC and acquisition goals.