Teams at Trupanion

Leads member-led growth and lifecycle campaigns across referral, loyalty, and expansion programs. Owns campaign strategy, editorial calendars, experimentation, referral platform operations, cross-functional execution, analytics, and team development. The role drives subscriber acquisition, retention, conversion, customer lifetime value, and revenue growth through email, SMS, push, direct mail, paid social, and in-app channels.

Lead Trupanion’s digital acquisition strategy across paid media, SEO, email, and SMS to grow qualified traffic and member enrollment. Oversee channel strategy, audience segmentation, campaign execution, testing, optimization, media investment, agency relationships, and cross-functional partnerships. Manage and develop the acquisition team while using customer and performance data to guide growth decisions and improve acquisition efficiency.

Provides Workday HRIS administration, including employee lifecycle transactions, system maintenance, audits, reporting, documentation, ticket triage, and onboarding/offboarding coordination. Supports internal users, resolves HR inquiries, protects confidential information, and improves HR operations processes through cross-functional collaboration and continuous improvement.