Teams at Truce Software

Own the company’s B2B marketing strategy, demand generation, growth campaigns, positioning, events, partnerships, and marketing operations. Generate qualified leads, sales pipeline, and revenue through data-driven digital campaigns, AI-powered automation, SEO, CRM, and analytics. Manage agencies and contractors while collaborating with executive, sales, product, and engineering teams. The role requires independent execution in a lean startup environment and approximately 30% travel.

Sell TRUCE’s AI video telematics solution to mobile field organizations. Own the complete B2B sales cycle, including prospecting, discovery, demos, pilots, proposals, negotiations, and closing. Manage opportunities from marketing, partnerships, and sales development while sourcing new business through networking and industry events. Sell to fleet or safety managers and economic buyers such as owners and CFOs, handling hardware-software solutions, pilots, and multi-year contracts.