Teams at TripleDart Digital Private Limited

Own strategic client relationships and account outcomes for a US B2B SaaS portfolio. Lead kickoffs, performance reviews, QBRs, renewals, escalations, paid media and ABM strategy, forecasting, measurement, reporting, and delivery quality. Translate client goals into executable plans for the India team, oversee pipeline-focused performance, and identify upsell and cross-sell opportunities. The role requires strong agency-side account leadership, demand generation expertise, CRM and analytics fluency, and effective collaboration across time zones.

Manage 3–5 B2B SaaS paid media accounts end-to-end across Google, Microsoft, LinkedIn, Meta, Reddit, and X. Plan and optimize campaigns, manage budgets and bids, build audience segments, ensure conversion and CRM tracking, run A/B tests, analyze performance, and reallocate spend based on pipeline and revenue impact. The role also involves AI-assisted ad copy, research, reporting automation, workflow optimization, and client collaboration.

Lead paid media and ABM strategy, execution, client relationships, and revenue outcomes for B2B SaaS accounts. Own multi-channel campaigns across Google, LinkedIn, Meta, and Bing; develop account-based programs; optimize toward pipeline and revenue; manage pacing, forecasting, attribution, and executive reporting; mentor specialists; and improve AI-powered workflows and automation.