Teams at Trinny London

Leads global retention marketing strategy, performance KPIs, budgets, lifecycle campaigns, customer insights, personalization, loyalty and subscription initiatives. Oversees MarTech integrations, multichannel execution across email, SMS and direct mail, database growth, compliance and deliverability. Partners cross-functionally to improve customer lifetime value, repeat purchases and customer experience while coaching and developing a retention team.

Field-based Regional Sales Manager responsible for driving sales and P&L across Scotland, Ireland and central London. Manage and develop Business Managers, ensure KPI delivery (ATV, UPT, Conversion), oversee store openings, stock accuracy, scheduling, and cross-functional collaboration. Lead recruitment, performance management, retail strategy, and brand representation while optimising profitability and customer experience.

Lead global PR and communications for Trinny London across UK, US, Ireland and Australia. Develop and execute PR strategy, manage agencies, cultivate media and influencer relationships, secure high‑impact coverage, and manage founder personal PR. Support marketing briefs, monitor trends, and drive consistent brand storytelling.