Teams at Traeger Pellet Grills

Develops retail marketing strategy, scorecards, dashboards, and ROI analyses connecting media investments to sell-through and revenue. Partners with sales, brand marketing, creative, product, and finance teams to align budgets, planning, launches, and performance reporting. Builds data pipelines and executive presentations, manages retail media investment optimization, supports partner reviews, and helps operationalize AI-driven tools and workflows.

Designs and maintains customer experience training for call centers, field sales, business partners, and support vendors. Responsibilities include needs analysis, eLearning modules, quick-reference guides, facilitator guides, assessments, scenario-based simulations, and technical content. Partners with AI and automation teams to develop training scripts and conversational logic for support agents, using performance data and feedback to continuously improve learning content.

Own the digital product strategy and unified roadmap for Traeger’s mobile apps and website, with emphasis on engagement, retention, cook frequency, lifetime value, brand storytelling, and conversion. Lead cross-functional delivery with Engineering, Design, Marketing, Insights, and Customer Experience. Conduct consumer research, analyze product and funnel data, manage testing and beta feedback, align stakeholders, and apply AI tools to improve product development and customer experiences.