Traditional Medicinals
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Food
Supports brand strategy and execution for a bagged tea portfolio by analyzing consumer, retail, category, and market data; identifying growth opportunities; managing budgets, packaging updates, campaigns, sampling programs, and cross-functional projects; and partnering with Sales, Shopper Marketing, R&D, agencies, and communications teams. Serves as a brand advocate and business analyst while contributing to planning, reporting, creative development, and project execution.


