Teams at Tower 28 Beauty

Manage Tower 28’s Instagram and TikTok strategy, content calendar, visual identity, campaigns, community presence, and performance reporting. Lead two direct reports and an agency partner while overseeing creative briefs, production, approvals, and brand consistency. Monitor cultural trends, platform changes, and analytics to optimize engagement and growth. The role also involves copywriting, content ideation, occasional shooting and editing, and translating audience insights into business recommendations.