Teams at Tower 28 Beauty

The Social Media Manager will develop and execute social media strategies, manage content across Instagram and TikTok, lead a team, analyze performance, and engage with the community to enhance brand presence.

Lead brand strategy and end-to-end go-to-market planning for product launches and campaigns. Manage cross-functional GTM execution across PR, partnerships, events, influencer, social, retail, ecommerce and paid. Own campaign development, brand stewardship, partner/vendor relationships, KPI setting, and post-launch analysis while mentoring junior marketing talent.

The Sr. Brand Marketing Manager will drive brand growth through innovative strategies, manage product development projects, and provide data-driven marketing insights.