Teams at Tower 28 Beauty

Develop and evolve Tower 28’s visual identity across digital campaigns, e-commerce, social, packaging, retail, print, and brand experiences. Create typography-led concepts, maintain brand guidelines, support production, present creative rationale, manage multiple projects, collaborate cross-functionally, and mentor junior designers. The role requires strong graphic design, digital and print production expertise, elevated aesthetics, and proficiency with Adobe Creative Suite and Figma.

Manage Tower 28’s Instagram and TikTok strategy, content calendar, visual identity, campaigns, community presence, and performance reporting. Lead two direct reports and an agency partner while overseeing creative briefs, production, approvals, and brand consistency. Monitor cultural trends, platform changes, and analytics to optimize engagement and growth. The role also involves copywriting, content ideation, occasional shooting and editing, and translating audience insights into business recommendations.