Teams at Total Expert

Develop product positioning, messaging, and go-to-market assets for a B2B SaaS platform. Conduct market and customer research, create content and sales enablement materials, synthesize customer insights to inform product, and collaborate cross-functionally to drive product adoption and measurable business outcomes.

Support lifecycle marketing across demand generation, customer and partner marketing, webinars, tradeshows, and multi-channel campaigns. Manage campaign setup, CRM/list hygiene in HubSpot, analytics, partner onboarding, and event logistics while collaborating with product, sales, and marketing teams to drive awareness and engagement.

Lead portfolio risk and opportunity analysis, develop standardized retention and recapture playbooks, and create a subscription Value-Added-Services offering. Partner with Product, Data Engineering, Sales, and Customer Success to monetize retention expertise and drive client outcomes.