Teams at Tonal

The Senior Director of Brand Marketing at Tonal will create campaigns, analyze insights, manage budgets, and lead a team to enhance brand awareness and community engagement.

Drive causal and machine learning analyses to measure product feature impacts, develop KPIs, and create visualizations while collaborating with cross-functional teams.

Lead Tonal's brand strategy and creative execution to elevate positioning in premium connected fitness. Build social prospect community, commission research and insights, run high-profile campaigns and events, manage in-house and agency creative teams, drive partnership activations, and measure performance against KPIs to increase awareness, affinity, and consideration.