Teams at Tonal

Lead Tonal's brand strategy and creative execution to elevate positioning in premium connected fitness. Build social prospect community, commission research and insights, run high-profile campaigns and events, manage in-house and agency creative teams, drive partnership activations, and measure performance against KPIs to increase awareness, affinity, and consideration.

Produce and edit photo and video content across channels (web, social, paid, email, retail). Lead end-to-end shoots from pre-production through delivery, collaborate with brand and studio teams, direct on-camera talent, and optimize assets for each channel while maintaining a cohesive visual point of view.

Support strategy and corporate development by conducting market and competitive research, building financial models and business cases, evaluating partnerships and deals, and preparing executive-ready analyses and presentations. Collaborate cross-functionally to identify growth opportunities, support negotiations, and produce board and leadership materials.