Teams at Tinuiti

Own TikTok Shop, Whatnot, and social commerce growth strategies for client accounts. Develop quarterly plans spanning creator and affiliate activity, shop operations, merchandising, paid media, promotions, and measurement. Lead client meetings, reporting, performance narratives, testing agendas, and strategic recommendations. Analyze GMV, contribution margin, conversion, creator performance, and ad efficiency while coordinating cross-functional teams and identifying growth opportunities across social commerce and broader retail channels.

Own executive-level relationships for enterprise performance-marketing clients, leading integrated multichannel planning, forecasting, measurement, optimization, and growth initiatives. Translate platform and analytics insights into actionable recommendations, manage risks and escalations, lead new-business pursuits, and partner with Product, Analytics, Operations, and Finance. Build product and measurement adoption, uphold quality standards, and develop managers and individual contributors through coaching, accountability, succession planning, and leadership development.

Leads paid social strategy, client relationships, account growth, platform automation, measurement, cross-channel planning, and channel financial performance. Develops executive-ready recommendations, oversees data quality and experimentation, drives renewals and expansion, and manages escalations. Builds high-performing teams through hiring, coaching, governance, and succession planning while connecting social advertising with search, commerce, TV/audio, CRM, and creative channels.