Teams at ThriftBooks

Leads customer retention, lifecycle marketing, CRM, loyalty, segmentation, personalization, and retention analytics for a direct-to-consumer eCommerce business. Owns retention metrics including repeat purchases, churn, reactivation, engagement, and customer lifetime value. Manages the Lifecycle and Loyalty Marketing team, oversees the ReadingRewards program and technology partners, and collaborates with Product, Analytics, Technology, Merchandising, Customer Service, and Finance.

Leads customer retention, lifecycle marketing, loyalty, CRM, segmentation, personalization, and retention analytics for a direct-to-consumer eCommerce business. Owns repeat purchase, engagement, churn, reactivation, loyalty participation, and customer lifetime value metrics. Develops retention strategy, manages the ReadingRewards program and technology partners, leads the Lifecycle and Loyalty Marketing team, and collaborates with Product, Analytics, Technology, Merchandising, Customer Service, and Finance.

Build and maintain scalable customer-facing ecommerce applications using C#, React, and SQL Server. Design features, optimize performance and reliability, participate in architecture and technical standards, review code, mentor engineers, troubleshoot production issues, and participate in on-call rotations.