The University of Auckland Benefits Overview

Leads the University’s performance marketing and digital capability, setting strategy, governance, measurement, and investment frameworks. Oversees paid digital acquisition, conversion, marketing technology, analytics, experimentation, CRO, and customer-journey optimisation. Manages agency and platform partnerships, leads three specialist managers, develops internal capability, and drives data-informed performance improvement across the student recruitment funnel and wider University.

Create and publish digital stories across video, photography, podcasting, and multimedia formats. Manage content from concept through filming, editing, production, and publication. Develop stories supporting university priorities, media opportunities, reputation, and strategic communications. Advise colleagues on engaging and accessible digital content while monitoring emerging platforms, AI, technologies, audience behavior, and digital trends. Collaborate with academics, researchers, media advisers, and communications teams across the university.

Supports day-to-day innovation hub operations, programme and event logistics, operational systems, and process improvements. Develops and enhances data systems, dashboards, and reporting; maintains data quality and translates information into useful insights. The role coordinates resources, builds relationships with University teams and suppliers, and contributes to a responsive, collaborative operating culture. Regular evening work and occasional weekends are required.