Teams at The United Methodist Publishing House

Owns day-to-day administration of Salesforce Data Cloud and Marketing Cloud, including data models, identity resolution, segmentation, calculated insights, integrations, data quality governance, APIs, and deliverability. Serves as the technical liaison between IT and marketing, translating business needs into platform configurations and coordinating integrations with developers and vendors. Also administers Tableau, maintains documentation, supports releases, trains users, and monitors customer data lifecycle health.