Teams at The QS Company

Lead strategy and execution of Paid Search and Paid Social campaigns for QS Events. Build tracking frameworks, optimise campaigns for ROAS and lead quality, design audience segmentation, run testing and AI-driven optimisation, analyze performance data, and collaborate with regional teams to scale acquisition and improve conversions.

Leads APAC student conversion and retention operations across university partners, owning enrolment targets, workforce planning, quality assurance, service delivery, forecasting, and operational performance. Develops geographically dispersed leaders and teams, drives continuous improvement, and uses data, automation, AI-enabled solutions, and HubSpot to improve conversion, efficiency, and student experience. Partners with internal stakeholders and university clients to align operational strategies, manage risks, and support long-term growth.

Owns HubSpot CRM governance, administration, data integrity, workflow design, reconciliation, and data ingestion operations. Coordinates Tech, Operations, Reporting, Data, Business Analysts, and Product teams; resolves platform issues; leads change management, training, documentation, and adoption. The role establishes a scalable operating model, reduces manual handling and data risk, and ensures reliable CRM foundations support engagement, conversion, and enrolment outcomes.