Teams at The American College of Financial Services

Leads the institution’s digital marketing strategy across web, email, SEO, SEM, social, and marketing automation. Owns website optimization and redesign, MarTech strategy, analytics, attribution, lifecycle reporting, CRM and lead-scoring initiatives, campaign performance, and conversion optimization. Supervises two managers, partners with Admissions and Business Development, manages agencies, supports program launches, and drives data-informed enrollment and revenue growth.