Teams at Terrific Innovation Ltd

Own revenue and pipeline for mid-market e-commerce (Shopify-focused) using PLG motions. Close $20K-$200K deals, optimize trial-to-paid conversion with Product, manage marketplace presence and partnerships to drive inbound and conversion.

Translate product, commerce, media, and campaign data into executive-ready narratives tying metrics (CVR, AOV, CAC, RPM, retention, traffic quality) to revenue. Build business cases, QBRs, case studies, and decision memos; partner with revenue, product, and CS to identify value and leakage. Use modern analytics, visualization, and AI tools to speed insight generation and synthesize recommendations for senior stakeholders.

Own the full sales cycle for broadcasters, publishers, and streaming platforms: prospect, close multi-year monetization and platform deals, build pipeline, lead demos, and expand partnerships. Collaborate with Product and Customer Success to realize revenue outcomes and identify upsell opportunities focused on shoppable content and first-party commerce.