Teams at Terracotta

Leads Dermalogica’s global category and product innovation strategy, overseeing multi-year roadmaps, product pipelines, innovation P&L, stage-gate decisions, launches, portfolio maintenance, pricing, claims compliance, and KPI reporting. Partners with R&D, marketing, education, suppliers, manufacturers, and global markets to develop differentiated skincare innovations and drive customer acquisition. Recruits and manages a large innovation and marketing team.

Lead social-first content strategy and creative development across organic and paid channels. Curate, edit, and optimize assets for Instagram, TikTok, YouTube, Pinterest, and Facebook; develop creative briefs; analyze performance and partner with paid media; manage social calendar and cross-functional stakeholders; mentor one direct report to grow the brands social presence and drive engagement and business results.

Own and execute marketing strategy for education programs to drive enrollment and retention. Build segmented customer journeys, automated workflows, and integrated campaigns across email, web, social and events. Collaborate with education operations and field teams, align with corporate marketing, run testing and optimization, and analyze performance to grow participation and account engagement.