Teams at Terra (terrahq.com)

Own end-to-end paid media strategy and execution for multiple B2B clients. Build, launch, optimize, and report on campaigns across Google, LinkedIn, Meta, Microsoft, and other platforms. Manage budgets, audiences, testing, attribution, and performance improvements while translating data into client recommendations. Collaborate with strategy, analytics, and creative teams, and experiment with AI and automation to improve campaign efficiency and internal processes.

Own paid media strategy and execution for B2B client accounts across Google, LinkedIn, Meta, Microsoft Ads, and other platforms. Build and optimize campaigns, manage budgets and pacing, develop audience and creative tests, monitor performance metrics, and ensure tracking and attribution accuracy. Create client-facing reports and recommendations, collaborate with strategy, analytics, and creative teams, and experiment with AI-powered workflows and automation to improve campaign efficiency and performance.

Lead digital marketing strategy for client accounts, developing cross-channel lifecycle journeys across content, AEO/SEO, social, email, and automation. Conduct client discovery, define performance metrics, direct creative execution, analyze performance data, identify market opportunities, and adjust strategies to maximize impact. Partner with creative, content, technical, and leadership teams while presenting strategic recommendations to stakeholders and supporting company marketing and sales pursuits.