Teams at Tala

Owns creative strategy and production for LATAM growth marketing across paid media, ASO, and partner channels. Develops concepts, copy, scripts, and visual direction; manages artists, contractors, timelines, budgets, testing, performance reporting, cultural adaptation, and final asset delivery. Collaborates with Growth, Brand, Product, Customer Research, and external partners to improve customer acquisition and scale efficient marketing spend.

Designs, automates, and maintains AWS cloud infrastructure and platform services using Terraform and Ansible. Builds continuous deployment solutions with Kubernetes, ArgoCD, Jenkins, and GitHub Actions; partners with development teams on cloud-native architectures; monitors applications, participates in on-call support, and develops observability, alerting, remediation, and reliability strategies.

The Senior Product Analyst shapes product direction through rigorous analysis, product intuition, and ownership of metrics, instrumentation, and experimentation. Responsibilities include developing hypotheses, conducting root-cause analysis, designing tracking plans, implementing monitoring and alerts, and leading A/B and multivariate experiments. The role requires translating complex analysis into product decisions, partnering with Product, Engineering, and Design, and applying advanced statistical methods to identify growth opportunities and product issues.