Teams at Sunflower

Own ASO strategy across Apple App Store and Google Play to increase organic installs, rankings, engagement, and conversion. Conduct keyword research, optimize store listings, manage creative A/B tests, analyze performance metrics and competitors, respond to reviews, track platform changes, and collaborate with creative, product, SEO, and paid acquisition teams. Manage ASO tools and vendors while aligning organic and paid mobile acquisition strategies.

Write and optimize SEO-focused content for the US sweepstakes and iGaming market, including blogs, game reviews, landing pages, promotional copy, emails, advertorials, and app store content. Research industry topics, maintain brand voice, support A/B testing and campaigns, follow responsible gaming and regulatory requirements, collaborate with designers, and improve existing content using analytics insights.

Leads marketing research and competitive intelligence efforts by monitoring competitor acquisition tactics, advertising creatives, funnels, messaging, and market trends. Translates findings into actionable recommendations, test hypotheses, and recurring briefs for performance marketing, product, and design teams. Independently manages research projects in a fast-paced environment and communicates insights clearly to stakeholders.