Sundance Holdings Group, LLC

Sundance…A Place. An Idea. Celebrating and Enriching the Human Experience.

Sundance was founded in 1969 by Robert Redford when he purchased land at the base of beautiful 12,000-foot Mount Timpanogos in Utah's Wasatch Mountains. This pristine place became the Sundance Village, and at the base of the Village was a tiny store. Guests would frequently write letters to the store requesting special items they had seen while visiting Sundance, and thus the idea for Sundance Catalog was born.

It started small. Robert Redford called together a few of his colleagues to discuss starting a mail-order catalog to fill these requests and to make Sundance's unique items available to a wider audience. The first edition of Sundance Catalog was mailed in 1989, and since that first catalog, it remains the Sundance vision to share "the kinds of things that we have been privileged to collect, many of them handcrafted exclusively for Sundance."​

As Sundance has grown, we have remained rooted in the richness and diversity of the American experience. When you purchase something from this catalog, we appreciate the fact that the prime reason is enjoyment for yourself. But you are also supporting American craftspeople and efforts to enhance and preserve the artistic spirit.

Beginning with the first catalog that mailed in '89, Robert Redford has penned a special message that appears on the inside front cover of every edition. And, in the words of Robert Redford, "To us, Sundance is and always will be a dream. What you see, smell, taste and feel here is a dream being carefully nurtured. It is an area whose pledge is to people. What we offer in the form of art and culture, spirit and service, is homegrown and available to all."​