Subtext

Subtext is a powerful, award winning texting platform that enables publishers, journalists, artists, entertainers, social media personalities, and content creators to build authentic one-to-one and one-to-many conversations with their most engaged audiences through SMS. Subtext represents a breakthrough in solving the core challenges of audience engagement by making it easier to build, nurture, and monetize relationships in a sustainable way. By driving both revenue and engagement, Subtext is transforming how individuals and brands connect with their audiences and scale their businesses. With a 98% open-rate among US adults, 95% of messages read within three minutes of delivery and clickthrough rates up to 5x higher than email, Subtext cuts through the noise of traditional social and email channels, helping users to grow their brands, retain full ownership of their audiences, reach people where they are, and reduce subscriber churn. Subtext also enables hosts to reach and connect with every demographic - including those without internet access - offering unmatched accessibility.
Subtext works with some of the world’s most influential brands and creators across media, entertainment, and publishing. Customers include The Washington Post, The New York Times, Condé Nast, Hearst, Forbes, Penguin Random House, the USA Today Network, and IRONMAN.
In the music industry, Subtext partners with leading companies such as Sony Music, Universal Music, and BMG, supporting artists across every genre. Notable names like Barbra Streisand, Miley Cyrus, Maren Morris, Jelly Roll, and Maggie Rogers have all launched successful campaigns with Subtext.
Through collaborations with more than 100 news organizations, including The New York Times, The Washington Post, Gannett, the San Francisco Chronicle, and Newsweek, Subtext has powered hundreds of SMS campaigns that drive meaningful audience engagement and new revenue in the media space.
Subtext also provides a seamless experience for social media creators, empowering them to grow their communities and maintain full ownership of the audiences they’ve worked hard to build.
Today, Subtext powers over 16 million subscriber relationships across 200+ countries, delivering billions of text messages that cut through digital noise and reach people where they are. For more information, visit joinsubtext.com.