Teams at Story Cannabis

Lead strategy and execution for a multi-tier cannabis brand portfolio: define GTM for premium and value lines, manage lifecycle marketing, retail merchandising, partnerships, content/SEO, market launches, SKU and packaging strategy, and performance analytics using cannabis/CPG data platforms across AZ, MD, and expansion markets.

Lead and mature the IT organization supporting infrastructure, end-user support, enterprise applications, integrations, security, and compliance across multiple regions. Define IT strategy, transform processes, manage risk and cybersecurity, ensure productivity tools and asset management are governed, and build a high-performing team. Communicate technology strategy to stakeholders and manage performance, change management, and operational delivery for a rapidly scaling company.