Teams at SpringWorks Therapeutics

Lead omnichannel strategy for a rare-tumor portfolio, designing AI-enabled, customer-centric journeys across HCP and patient audiences. Drive launch planning, measurement, cross-functional execution, MarTech enablement, and scaling of digital capabilities to improve engagement and business outcomes.

Lead U.S. NF1-PN brand strategy and execution for GOMEKLI, managing a cross-functional team and agencies to drive HCP and patient marketing, budgeting, forecasting, measurement, and compliant promotional activities to support commercial success.

Lead market access and pricing strategy for GOMEKLI, developing payer value propositions, pricing/contracting, field resources, and partner relationships. Drive access tactics, monitor reimbursement/policy, ensure compliance, measure impact, and collaborate cross-functionally to maximize coverage and patient access.