Teams at Spring Venture Group

Own the CRO experimentation roadmap across digital properties and landing pages. Develop hypotheses, run A/B and multivariate tests, optimize ad-to-page alignment, preserve SEO performance, and improve lead generation, quote completions, enrollments, and click-to-call conversions. Use GA4, GTM, Hotjar, and testing platforms to analyze behavior, validate results, and report ROI. Collaborate with paid media, SEO, UX, and development teams while managing WordPress landing page updates and leveraging generative AI for testing and copy development.

Own the vision, strategy, roadmap, and outcomes for engagement routing and contact-center products. Conduct product discovery, research customer and agent needs, define requirements, manage third-party integrations, analyze performance metrics, and collaborate with engineering, design, sales operations, and stakeholders. Ensure regulatory compliance, apply AI tools in product work, lead Agile delivery, and champion innovation and customer value.

Leads complex, enterprise-wide strategic programs across departments, managing planning, OKRs, risks, dependencies, stakeholders, and delivery. Oversees the customer survey lifecycle, including Qualtrics platform management, survey strategy, feedback integration, reporting, and actionable customer insights. Champions program management methodologies, AI-enabled tools, process improvement, and cross-functional decision-making while aligning initiatives with organizational priorities and KPIs.