Teams at Sporty Group

Own product strategy and roadmap for SportyBet Brazil to drive acquisition, retention, and revenue. Prioritize growth opportunities, run discovery and experiments, ensure compliance, track key metrics, and collaborate across engineering, design, marketing, compliance, and operations.

Define and own product strategy and roadmap, use user research and data to prioritize a backlog, collaborate with engineering and design to deliver features, ensure business readiness and go-to-market alignment, track product metrics, and mentor team members.

Lead analytics to improve player experience, engagement, retention, and monetization. Analyze player lifecycle, run cohort and funnel analyses, design and evaluate A/B tests, build dashboards, define product metrics, investigate KPI changes, and partner with product, marketing, engineering, and data teams to deliver data-driven recommendations and improve data quality.