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Leads media strategy, planning, activation, optimization, measurement, and reporting for multi-brand clients. Develops audience and channel plans, allocates budgets, manages platform execution, recommends optimizations, and connects media performance to business outcomes. Uses AI tools to automate workflows, QA plans, analyze data, and improve reporting. Presents recommendations to clients, contributes to pitches, and mentors junior planners while collaborating with media, creative, analytics, and engineering teams.
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Lead SEO and CRO strategy across a multi-brand client portfolio. Responsibilities include technical SEO, information architecture, content and keyword strategy, AI search visibility, analytics, attribution, conversion experiments, reporting, client presentations, new-business support, and internal standards. The role also requires automating SEO workflows with AI, APIs, and coding tools while collaborating with analytics, engineering, UX, creative, paid media, and client teams.



