Teams at Southwest Airlines

Analyzes customer, transaction, travel, and engagement data to identify corporate sales opportunities, support contract strategies, develop predictive insights, and create reports, dashboards, campaigns, and self-service tools. Partners with sales, customer success, technology, and leadership teams to influence revenue growth and decision-making. Requires advanced analytics, SQL, data visualization, stakeholder communication, mentoring, and transportation-industry knowledge.

Leads strategy and execution for Southwest’s co-branded credit card portfolio, including customer lifecycle management, product and digital development, technical requirements, go-to-market launches, marketing campaigns, partner relationships, contractual commitments, financial estimates, KPI reporting, and customer events. The role works with internal technology, marketing, analytics, legal, and external banking partners to increase cardmember engagement, sales, retention, and portfolio revenue.

Leads customer marketing campaigns, digital strategies, communications, and portfolio initiatives to increase retail sales, engagement, retention, and revenue. Monitors campaign and financial KPIs, develops business cases, oversees vendors and experiential events, supports cardmember servicing, and coordinates with Southwest teams, creative groups, analytics partners, and issuing banks. Presents recommendations and performance results to senior marketing leaders while managing strategic initiatives for a financial services and co-branded credit card portfolio.