Teams at Sono Bello

Lead strategy, execution, and measurement for $100M+ media investments across full funnel channels. Own channel strategy, budget allocation, campaign execution, agency management, and measurement infrastructure (GA4, attribution). Translate performance into business decisions and report to senior stakeholders to drive lead generation and ROI.

Lead FP&A activities including budgeting, forecasting, financial modeling, variance and ROI analyses, executive reporting, and KPI/dashboard creation. Partner with business leaders, support investor/lender requests, drive process improvement and automation using financial systems (Adaptive Insights, Acumatica, Excel) and BI tools, and mentor colleagues to improve financial literacy and decision-making.

Lead creative strategy and storytelling across TV, video, digital, social, and direct response. Build messaging architecture and campaign platforms, manage internal creative staff and external agencies, write inspiring briefs, oversee production and launch, and partner with media and analytics to refine work based on insight and performance.