Teams at Sono Bello

Lead brand and advertising strategy for a scaled consumer-facing healthcare brand. Build positioning, messaging architecture, and integrated campaign briefs across TV, video, digital, social, and direct response. Manage external agencies, oversee campaign development and production, lead a small internal team, partner with media and analytics to tie creative to performance, and ensure brand and performance advertising are integrated to drive business outcomes.

Process semi-monthly multi-state payroll; maintain timekeeping and deductions; ensure compliance with laws and company policy; create payroll journal entries; issue off-cycle checks; reconcile HSA deposits; manage payroll inquiries and reports; update procedures; lead process improvements and special projects.

Lead FP&A activities including budgeting, forecasting, financial modeling, variance and ROI analyses, executive reporting, and KPI/dashboard creation. Partner with business leaders, support investor/lender requests, drive process improvement and automation using financial systems (Adaptive Insights, Acumatica, Excel) and BI tools, and mentor colleagues to improve financial literacy and decision-making.