Teams at Sonic Automotive

Guides customers through vehicle purchases by assessing needs, presenting vehicle features, conducting test drives, explaining financing and leasing options, following up with leads through phone, email, text, and CRM systems, and building relationships to generate repeat business and referrals. The role requires meeting monthly sales goals, maintaining inventory and promotion knowledge, and working a flexible Monday-through-Saturday schedule in a commission-based environment.

Manages dealership sales performance, forecasts unit and gross-profit objectives, coaches salespeople, conducts meetings and training, oversees inventory merchandising, monitors customer satisfaction and safety compliance, and coordinates with dealership leadership and service operations.

Manages dealership traffic-management compliance, in-store processes, and brand KPI performance. Partners with dealership leadership to identify performance gaps, implement action plans, standardize processes, and improve sales and profitability. Conducts audits, facilitates weekly internet traffic meetings, reviews call performance, inspects website quality, mystery-shops competitors, and holds teams accountable to targets. Trains, coaches, mentors, and develops dealership teammates while collaborating with CRM support teams.