Teams at Socialpoint

Manage user acquisition campaigns for mobile games across social, SDK, and programmatic channels. Responsibilities include campaign setup, optimization, budgeting, reporting, creative and audience testing, performance analysis, forecasting, and cross-functional collaboration with Creative, Product, ASO, and BI teams to improve CPI, ROAS, and IPM.

Lead marketing analytics initiatives, including statistical evaluation of campaign performance, predictive modeling, LTV and incrementality analysis, data pipeline development, and interactive visualization. Partner with marketing and cross-functional teams to identify growth opportunities, communicate actionable insights to senior stakeholders, and prototype AI-driven automation for recurring analytics workflows.

The Principal Game Data Analyst will shape game strategies through data-driven insights, mentor analysts, and improve analytics standards while collaborating with teams on player behavior and product performance analysis.