Social Discovery Group Benefits Overview

Own end-to-end creative production for UA: concepting, developing, and delivering video/static/GIF ads and landing pages. Research new creative formats, analyze performance to optimize campaigns, and manage freelance agencies and in-house designers/developers to meet high-volume delivery targets.

Monitor and analyze product and advertising KPIs, integrate data from multiple sources, build and optimize weekly/monthly marketing reports, run A/B test analyses, create campaign summary reports, and provide actionable recommendations to improve campaign performance.

Lead PR and external communications to build brand and product reputation. Plan and run viral PR campaigns, manage online reputation and SERM, create SEO-driven content and executive communications, coordinate vendors and agencies, support events and crisis communications, and collaborate with internal teams.