Teams at Soar With Us

Lead paid social strategy and performance for a portfolio of DTC e-commerce brands across Meta and TikTok. Own account planning, testing roadmaps, performance analysis, and client-facing strategy while mentoring junior team members to improve execution and retention. Drive ROAS, CAC, MER, and scalable growth through data-led optimisation and creative collaboration.

Lead creative strategy for high-growth DTC brands, build data-driven testing frameworks, translate performance data into scalable creative systems for Meta and TikTok, mentor junior staff, collaborate with media, design and production teams, and drive commercial outcomes using AI and continuous optimisation.

Lead creative strategy for multiple D2C accounts across Meta and TikTok. Develop and test performance-driven creative, write briefs, script UGC, build testing roadmaps, analyze performance data, and present insights while coordinating with designers, producers, media buyers, and account managers.