Teams at Soar With Us

Lead commercial strategy and paid social performance for a portfolio of DTC e-commerce brands. Own growth planning, campaign strategy across Meta and TikTok, creative direction, client leadership, and performance analysis to drive ROAS, CAC, MER, and retention. Mentor paid social managers, run planning sessions, and align creative and measurement to deliver profitable, scalable growth and strong client relationships.

Manage and optimise paid social campaigns across Meta and TikTok for DTC e-commerce clients. Monitor performance, scale profitable campaigns, analyse data from Triple Whale, Shopify and GA4, collaborate with creative teams on testing, and communicate insights to clients. Drive ROAS/CAC/MER goals while contributing to reporting, process improvements, and account growth.

Lead paid social strategy and performance for a portfolio of DTC e-commerce brands across Meta and TikTok. Own account planning, testing roadmaps, performance analysis, and client-facing strategy while mentoring junior team members to improve execution and retention. Drive ROAS, CAC, MER, and scalable growth through data-led optimisation and creative collaboration.