Teams at So Shall We

Own concepts and copy for ads, landing pages, and email/SMS funnels to drive profitable growth. Translate customer insights into performance-focused hooks, angles, and scripts; use AI to generate variations; collaborate with creative and performance teams; analyze post-click results and recommend tests; maintain creative playbooks and templates.

Support conversion optimization across client accounts by helping design, build, QA, launch, and analyze A/B tests. Translate insights into hypotheses, track KPIs, maintain test backlogs, collaborate with Design and Performance teams, and help implement winning variants.

Lead AEO and SEO performance for various accounts by creating strategies, conducting audits, improving standards, and collaborating with teams.