Teams at Snowplow

Own Snowplow’s GTM engineering roadmap, martech stack, marketing data infrastructure, lead routing, scoring, attribution, integrations, platform health, and vendor budget. Lead a GTM Engineer, deliver AI-enabled workflows and tools, drive commercial adoption through enablement, maintain data quality and compliance, and partner with RevOps on reporting and operational processes.

Lead Snowplow’s product marketing strategy, including positioning, messaging, packaging, product launches, competitive intelligence, field enablement, analyst relations, partner marketing, and customer narratives. Translate complex behavioral data and AI infrastructure capabilities for technical and business audiences. Build an AI-native marketing function, support sales and pricing decisions, shape market feedback for product teams, and represent Snowplow through events, published thought leadership, and executive communications.

Build enterprise sales pipeline through automated outbound sequences, personalized prospect messaging, warm lead follow-up, event engagement, and sales handoffs. The role involves testing messaging and targeting, learning Snowplow’s technical product, engaging data and technology buyers, and partnering closely with Account Executives to create qualified meetings and opportunities.