Teams at Snowball (snowball.agency)

Lead YouTube-first content for Purdue Global from concept through publish: develop formats, write scripts, run production logistics, direct talent, partner with editors and strategists, manage schedules and crews, optimize creative based on performance, and support occasional on-site shoots in Indiana.

Edit YouTube-first videos end-to-end: assemble stories for retention, create in-edit motion graphics, design thumbnails, collaborate with producers and strategists, iterate using performance data, and manage multiple edits efficiently.

Lead end-to-end creative production of YouTube-first long-form content: develop concepts, direct shoots, guide editors, build scalable workflows, and iterate formats using performance insights. Partner cross-functionally with marketing, product, and brand to translate complex design and technical topics into engaging, human stories that grow audience and retention.