Teams at Smith & Wesson Brands, Inc.

Manage and optimize website content and search visibility to drive traffic, engagement, and conversions. Develop SEO/AEO/GEO and generative/answer engine strategies, collaborate with developers and marketing teams, use GA4/Search Console and AI tools to analyze performance, implement schema markup and UX/copy fixes, and report on site metrics regularly.

Lead planning function and planners to develop and execute production plans, ensure component availability, manage inventory levels, release planned orders, collaborate with Procurement, Engineering, and operations, and support S&OP processes to meet customer delivery and production targets.

Develop and implement cost-effective manufacturing and assembly processes, troubleshoot production issues, apply lean methods, launch new/revised products, design and document tooling/fixtures, train staff, maintain routing/CMM/CNC programs, and ensure compliance with safety and firearm traceability standards.