Teams at Smadex SLU

Build, launch, monitor, and optimize mobile and Connected TV user acquisition campaigns using the Smadex DSP. Analyze CPA, CR, CTR, CPM, CVR, pacing, delivery, and conversion performance; troubleshoot tracking and campaign issues; conduct A/B tests; and collaborate with internal teams to improve targeting, creatives, exchanges, publishers, landing pages, and subscription outcomes.

Manage and optimize strategic mobile user acquisition, Connected TV, and retargeting campaigns across the Americas. Responsibilities include campaign execution, performance analysis, MMP attribution monitoring, troubleshooting tracking and delivery issues, A/B testing, budget pacing, stakeholder communication, cross-functional collaboration, and mentoring junior team members. The role requires strong mobile performance marketing expertise, analytical ability, and ownership of complex client campaigns.

Leads a team of 3–5 data analysts, prioritizes analytical work, and analyzes large real-time bidding datasets to identify market trends and revenue opportunities. Builds self-service BI and automated reporting frameworks, establishes data quality and documentation standards, and partners with Product, Data Science, and Engineering to guide product decisions.