Sleeman Breweries Benefits Overview

Manages sales across an assigned Ontario territory, building retail and on-premise customer relationships, executing sales strategies, achieving volume and margin targets, and coordinating merchandising and marketing programs. Analyzes sales and market data, conducts account reviews, manages expenses, maintains CRM records, collaborates with internal teams, and monitors competitor and consumer trends. The role requires frequent field presence across Guelph, Kitchener, Waterloo, and London.

Supports the Sales team through sales performance, market share, pricing, promotional, forecasting, and distribution analysis. Prepares reports, maintains trade-spending tools, supports CRM and BI systems, audits data, and recommends system improvements. The role also provides training and guidance on reporting tools while collaborating with cross-functional teams to improve data quality, sales execution, and strategic decision-making.

Develops and manages regional below-the-line marketing plans for beverage brands, including promotions, events, sponsorships, point-of-sale programs, budgets, demand planning, and performance evaluation. Partners with Sales and national brand teams, manages stakeholder relationships, coaches Brand Activity Managers, leads special projects, and ensures compliance with Canadian advertising and liquor regulations. The hybrid role is based in Delta, British Columbia, with approximately 20% travel.