Teams at Sitecore

The Director of Product Marketing will establish and lead Scrunch’s product marketing function, defining positioning, messaging, segmentation, go-to-market strategy, launch processes, and competitive intelligence. The role partners closely with Product, Marketing, Sales, Enablement, Customer Success, Partners, and Sitecore leadership. Responsibilities include translating product roadmaps into market-facing campaigns, enabling customer-facing teams, supporting strategic customer and analyst interactions, and building scalable operating processes while mentoring future product marketing talent.

Executes digital customer success playbooks across a portfolio of Sitecore360 accounts. The role monitors adoption, health, milestones, and usage; maintains capability plans; triages requests; prepares advisory briefs and quarterly account packs; and flags renewal risks. It requires SaaS customer success or delivery experience, familiarity with CMS/DXP architectures, business analysis, portfolio pattern recognition, strong written English, and experience with customer success or project-management tools.

Manages enterprise and government client relationships, serving as the primary account contact and aligning Sitecore solutions with customer objectives. Identifies upsell, cross-sell, and renewal opportunities; develops strategic account plans; drives retention, satisfaction, and revenue growth; collaborates with internal teams and partners; and stays informed on industry trends, competition, and customer feedback.