Teams at Simplistic

Lead CRO strategy and testing across multiple Shopify Plus client accounts: own test implementation, analytics stack, reporting, hypothesis design, heuristic analyses, and translate test results into business impact while mentoring junior strategists and supporting new business and client presentations.

Lead retention strategies for DTC clients by managing email and SMS campaigns, analyzing performance, advising clients, and partnering with design and analytics teams to drive measurable growth.

Lead and scale the Account Management function: design operating models, recruit and coach Account Directors, drive account expansion and revenue, serve as strategic partner for key enterprise clients, align account management with delivery to ensure outcomes and profitability, and support company growth and strategic initiatives.