Teams at Silverback Strategies

Own strategy, execution, optimization, reporting, and growth for a portfolio of paid media clients across Google, Meta, LinkedIn, and TikTok. Lead client relationships, campaign testing, performance analysis, cross-functional collaboration, sales enablement, and account expansion. Mentor junior teammates, manage deliverable quality, contribute to media best practices and product development, and occasionally supervise paid media staff.

Leads strategy and relationship management for a portfolio of agency clients. Responsibilities include analyzing paid media and CRM data, connecting marketing performance to business outcomes, mitigating churn risk, driving retention and expansion, managing delivery margins, improving processes, and advising clients through marketing changes. Partners with paid media, SEO, measurement, creative, delivery, and sales teams while contributing thought leadership and case studies.

Manage 4–6 client SEO accounts, develop and execute organic search strategies, lead client relationships and reporting, analyze performance data, build content systems, and test AI- and LLM-driven search optimization approaches. Collaborate cross-functionally with measurement, paid media, and creative teams while translating SEO initiatives into measurable business outcomes.