Shopfully Benefits Overview

Manage, launch, monitor, and optimize digital advertising campaigns across Meta Business Manager and Google Ads. Analyze delivery and performance metrics, implement strategies to meet client KPIs, resolve campaign issues, coordinate schedules and delivery, and support Sales with audience targeting based on historical data. The role collaborates with internal stakeholders and offers flexible hybrid or fully remote work.

Leads product strategy and delivery for digital advertising and retail media products. Identifies market opportunities, builds revenue-focused business cases, prioritizes initiatives, and partners with Engineering, Sales, Marketing, Data, and Finance to launch products across multiple markets. Requires strong digital advertising knowledge, hands-on discovery and delivery skills, stakeholder management, commercial judgment, and high autonomy.

Lead analytical initiatives supporting Product, Data, and Business teams. Translate business and product questions into data requirements, measurement strategies, KPIs, dashboards, A/B tests, impact analyses, and actionable narratives. Track product performance, present insights to stakeholders, and coach analysts while enabling data-driven decisions across a global organization.