SEER Interactive Benefits Overview

Manage paid media strategies and campaigns across search, social, display, and programmatic channels. Advise clients using integrated paid, organic, and analytics data; oversee campaign performance, keyword research, ad copy, landing page recommendations, and presentations. Build client relationships, mentor account associates, collaborate with SEO and data teams, and use AI to improve workflows and outcomes.

Develop and lead paid media strategies across search, social, display, and programmatic channels. Manage campaign strategy, performance analysis, testing, optimization, and integrated paid and organic recommendations. Consult with clients, present results, build relationships, mentor account associates, and identify data-driven growth opportunities. Use AI tools to improve workflows and contribute insights across the team.

Own client-facing analytics strategy and implementation across GA4, Adobe Analytics, tagging, measurement frameworks, dashboards, experimentation, and GEO measurement. Audit and QA analytics implementations, define KPIs, evaluate incrementality and causal relationships, present executive-ready insights, and collaborate with SEO, paid media, creative, data, engineering, and client teams. Build AI-assisted workflows, automations, scalable tools, and dashboards while mentoring teammates and managing multiple client workstreams.