Sand Cherry Benefits Overview

Leads digital analytics for a large-scale website, analyzing customer behavior, marketing channels, search trends, conversion funnels, and digital experiences. Owns GA4 measurement strategy, KPI frameworks, dashboards, reporting, data quality, and analytics prioritization. Translates complex data into recommendations for marketing, product, UX, engineering, SEO, and paid media teams, while delivering executive reporting and promoting experimentation and continuous optimization.

Manage technical SEO for a large-scale, multilingual and multilocation website. Responsibilities include conducting audits; improving crawlability, indexing, performance, canonicalization, redirects, structured data, and internal linking; monitoring SEO health with industry tools; managing technical backlogs; coordinating with product, engineering, content, and marketing teams; supporting development QA; and documenting standards and enhancements.

Lead an eight-week assessment of Operations, Order to Cash, and Procure to Pay processes. Facilitate stakeholder workshops, document current-state workflows and controls, identify inefficiencies and risks, and develop prioritized improvement recommendations and transformation roadmaps. The consultant will collaborate with finance, operations, procurement, supply chain, and technology stakeholders while working from Houston or Lafayette and traveling up to 25%.