Teams at SAMY

Lead social-first content ideation, strategy, and execution for food and snacking brands across the UK and Europe. Responsibilities include managing Instagram and TikTok content calendars, identifying cultural trends, briefing creators and production teams, overseeing UGC collaborations, writing social copy, monitoring performance analytics, and contributing to client presentations and reports.

Leads influencer marketing and social media campaigns for US audiences, overseeing strategy, creative direction, creator partnerships, negotiations, compliance, publishing, performance analysis, risk mitigation, and stakeholder communication. Provides team guidance, ensures campaign quality, and translates consumer, cultural, and platform insights into effective client strategies.

Lead community strategy and daily audience engagement for global FMCG brands across social platforms. Create reactive, social-first content, monitor trends and competitors, develop copy and content insights, analyze community performance, and produce reports. Collaborate with creative and account teams, present strategies to clients, manage stakeholder expectations, and guide clients on community best practices.