Teams at Samsung Electronics

Lead product strategy, go-to-market, pricing, promotions and lifecycle management for Samsung HHP (handheld phone) products in Canada. Drive sales targets, profitability, inventory planning, launches and cross-functional execution with Sales, SCM, MarCom and HQ. Analyze market data and ROI to increase market share and support sales objectives.

Support regional marketing by assisting with market research, content creation, campaign execution, performance analysis, and agency coordination. Use AI tools to adapt and optimize content, prepare reports for senior management, and collaborate cross-functionally to ensure consistent brand messaging.

Lead end-to-end brand marketing for Samsung Mobile eXperience in Canada: develop GTM strategy for flagship launches and always-on campaigns, drive consumer segmentation and partnerships, manage agencies, measure campaign performance, lead and develop the Brand Marketing team, collaborate cross-functionally, and oversee division marketing budgets and financial processes.