SALT XC Benefits Overview

Lead production scoping, planning, and shoot management for social, digital, and TV content. Manage budgets, vendors, multi-disciplinary teams, client presentations, and financial processes. Leverage supplier networks to deliver integrated, timely, award-oriented creative work across North America.

Lead creator marketing strategy and execution for major food brands. Own end-to-end influencer programs: ideation, talent identification and negotiation, briefing, approvals, budget management, collaboration with PR/media/social teams, and campaign measurement and reporting while driving culturally relevant, experimental ideas.

Lead visual direction and concept and execute culturally relevant creative across social, digital, film, and integrated campaigns. Partner with writers, strategists, producers, and creative directors to translate trends and real-time moments into compelling work. Present ideas to stakeholders, ensure high craft and consistency from concept through execution, and collaborate across disciplines to drive engagement and results.