SALT XC Benefits Overview

Executes creator and influencer marketing programs for clients, including creator sourcing, vetting, onboarding, relationship management, contract negotiation, asset review, campaign tracking, amplification, reporting, and trend research. The role mentors junior team members, analyzes campaign performance, manages influencer gifting initiatives, maintains campaign documentation, and ensures compliance with influencer marketing regulations and disclosure requirements.

Leads brand and social strategy across multiple brands, translating cultural, consumer, audience, business, and performance insights into briefs and strategic plans. Manages and mentors strategists, partners with Creative, Brand, Media, Analytics, and Communications teams, and represents Strategy with senior stakeholders. Oversees planning processes, strategic frameworks, measurement, reporting, campaign learnings, and continuous improvement across integrated marketing workstreams.

Develop and execute social media strategies for major consumer brands. Responsibilities include creator and influencer identification, content scheduling, calendar management, community engagement, trend monitoring, client communication, performance analysis, and collaboration on paid amplification. The role requires strong writing, platform fluency, social media management tool expertise, and the ability to adapt content to brand voice while working collaboratively in an agency environment.